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Current issue:
6-2008
Editorial features of the current issue
The Gillie Report
A new report by Oliver Gillie links the Scots' lack of sun and serious illness. The medical and media world take note. So should we.
The report is accurate, well-timed, and taken seriously worldwide.
Wellness and health sunbed features
The future of wellness and health sunbed features is promising; there’s great scope for development. Today’s tanning customer wants not only a tan but also to feel good during and after their salon visit. Read in our market overview which features the tanning industry currently offers. Find out which sunbeds can help customers feel relaxed, better about themselves- inside and out- and which features can contribute to the safest and healthiest tanning session and tan.
The devil’s in the retail
We all know it’s important to sell retail products in our salons, but when it comes to the crunch (no pun intended) do we really know how to? There is staff training to consider, promotions, such as offering a free sunbed treatment with
every purchased lotion, and product placement. If done well, retail can be a viable and profitable addition to your business. But if done wrong a vast waste of money. Where to begin? It’s all in the detail. Mark Jackson from the Tanning
Cabin salon and Tim Driver from Supre explain.
Click here for the secrets of successful salon retailing
Besides the traditional form of retailing, mainly lotions and beauty products, there is a wealth of additional lucrative retail opportunities and
products to exploit.
