With the world’s top lotions manufacturers meeting in just a couple of weeks they will already have decided what they will launch in 2008 by the time you read this. The 2008 products will be announced at the ITA show
in Nashville on 11-14th October 2007. Although the winning new products from 2007 will go on to sell for many more years to come, new challengers will be released in 2008 to replace those (from previous years) which did not quite make the grade. Thus, the line-up below is the current state of the art in lotions development and represents the best guide to what will appear in 2008.

A round up of the year’s lotions