Tan extending moisturisers

The high street is full of them, but as a tanning salon owner you want something exclusive. Can tanning industry moisturisers compete with the best the high street has to offer? You bet they can! And offer better value for larger quantities, too? Yes! Indeed. In this article we clarify what is available in skin moisturising technology and how it works. Also, how to use these products to greatly increase your salon’s appeal.

Pricing for profit

It can be hard on any salon owner when, having worked hard to build up a client base to a reasonable level of income, someone (maybe even a former customer) opens up a rival salon nearby. First thing new rivals do, in nine cases out of ten, is cut their prices to draw custom away from you. Time and again, newcomers to this business fail to understand that a small cut in price can have a big cut in profit!

Best indoor tanning lotions!

Our 2007 market overview of non-tingle products. These form a mainstay of income for most tanning salons, so it is important to get the maximum price you can for them. Always consider replacing falling value stock with higher margin products. Keep your eye on innovative new products that offer ‘added value’ and can deliver a better tanning result as well as an increased income to the salon. Be different. Offer a good choice. Keep your standards high. Use budget lines only to get new customers to try tanning lotions regularly – not to give money away that you formerly earned from regular tanners buying mid-range or premium lines.