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    TAN*BIZ Tanning Business issue 5-2006


    Sunshine and tanning


    The outdoor tanning market is huge. We want to convert outdoor tanners to indoor tanners. If they tan outdoors, why not indoors too? It’s safer… and more convenient. The message is: ‘You can buy anything to do with tanning right here! Yes, anything.’ The message (and the sales) are amplified if you can become a source of pre-holiday tanning advice. Here’s how.

     

     

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    Epilation & Tanning


    Too Close to comfort? What do you advise your clients who ask for both treatments together and may not have planned enough time before their holiday? There are so many myths around about epilation and tanning – what are the facts?

     

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    On your marks... TAN!


    Often, success in running a fitness centre is not about having the right equipment, or enough space, or even trained staff. It is down to good marketing. We are approaching the time of year when sunbeds can make more money (by several hundred percent) per square metre than anything else in the health and fitness club. It makes sense to market this separately, but with synergy. Read in this article how to combine tanning and outdoor sports.

     

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    Issue 5-2006