TAN*BIZ Tanning Business issue 3-2006

To spray or not to spray?

That is the question. In this issue of TAN*BIZ there is a lot of attention to spray tanning. We have focussed on spray tannin gin each of the following sectors: Beauty Salons, Fitness Centres and Spas. But what considerations have to be made by tanning salons to decide: to spray or not to spray? There are a number of factors to consider before purchasing a spray tan system: which system, which solution, which volume, do you need to employ a trained therapist? This article is a guide to make your decision easier.

More healty than harmful

Hip Hip Hooray! A recent scientific report has really made governments sit up and listen. UV light has been shown to be beneficial in the right doses, and harmful in excess. Getting enough Vitamin D is essential for health, and UVB exposure is the most important source of Vitamin D. However, it is a delicate issue to communicate. That is why you can read all details in TAN*BIZ to make sure you are informed properly.

Marketing your core business

Become an all-rounder to maximise the 'number of hits' you get from locals, but specialise deeply in one thing: tanning, to maximise the degree of 'return visits' you get from first-time customers. Look at your expansion, your promotional, your pricing and your Vitamin D option to marketing your core business!