TAN*BIZ Tanning Business issue 03-2005

Get a better tan faster

There are loads of products in the market to enhance and accelerate the tanning process. Nexth Month we will give you an overview. Meantime prepare yourself with this article about these lotions and the ingredients involved.
You offer your clients a course of tanning based on their skin type and explain how they can tan in a smarter way. However, at these time yous clients want more. More information, more products, more tanning.

How to sell lotions

Anyone can sell lotions - it's not as if it presents any great difficulty. but who can sell twice as many? Three or even five times as many? Consistently. There's skill and expertise involved here, certainly there is.
The first question to answer is: What are the basic requirements needed to sell lotions? And what are the advanced requirements to sell a lot more lotions?

The dermis

In our Skin File we focuss on the middle layer of the skin: the dermis. This part of the skin is built up of various layers, contains small organ-like sebaceaous glands and sweat glands. The dermis produces hair as well, and it contains blood and lymph vessels, as well as a variety of sensory nerve endings. The skin has an extremely complex composition.