Tanning & Marketing

Innovative moisturisers

Once upon a time there were cosmetics and there were pharmaceuticals, and everyone knew where they stood. Then came cosmeceuticals, when cosmetics manufacturers started slipping pharmaceutical ingredients into purely cosmetics products. The world has never been the same since. Similarly, once upon a time there were simple moisturisers that you applied to seal moisture into the skin (moisture-locks). Then along came the pharmaceuticals again, offering more features and functions for each product they infiltrated. (TBUK 06/2006)

Staff Training: the gains and the pitfalls

Training has always been a sticking point for many salon owners – not knowing whether the staff they’d trained would stick to the salon after their training was complete. After all, staff turnover is a persistent problem in this industry and every amount of training is an investment of some form or another. Yet, without training, salon financial performance can often be mediocre and perhaps lack a future. All the most successful salon chains invest heavily in training – can this just be coincidence? Is there a way for smaller salons to take the advantages of training without the dangers? This article follows precisely that motivation. (TBUK 06/2006)

Retailing tips for salons

Retail products for sale in tanning salons fall into three basic categories, those to do with UV tanning, those to do with Sunless tanning, and those with no direct relation to tanning. (TBUK 05/2006)

Co-operation on the High Street

April is a busy month – especially for tanning salons that have made arrangements with other businesses on the high street to mutually promote each other. This article explores ways in which you can reap large rewards from very little effort. (TBUK 04/2006)

Hip Hip Hooray! (part 2)

A recent scientific report really made governments sit up and listen. UV light has been shown to be beneficial in the right doses, and harmful in excess. (TBUK 04/2006)

Hip Hip Hooray!

A recent scientific report has really made governments sit up and listen. UV light has been shown to be beneficial in the right doses, and harmful in excess. (TBUK 03/2006)

Marketing your Core Business

Become an all-rounder to maximise the ‘number of hits’ you get from locals, but specialise deeply in one thing: tanning, to maximise the degree of ‘return visits’ you get from first-time customers. (TBUK 03/2006)

Next Generation UVB

The power limits having been reached by traditional UV lamp technology, lamp manufacturers are turning to new ways to get more tanning out of a lamp. LightTech are the first to develop lamps utilising Next Generation UVB using a proprietary new technology: SOLinside. (TBUK 01-02/2006)