Editorial features of the current issue

Market overview Mid-range tanning equipment

The strongest aspect of these machines is their versatility. The benefits of low-range models, such as compact dimensions, are united with the unique features of the higher-range models. But, though last year’s trend was for manufacturers to apply top-end features to the midend, our market overview shows you how different this looks this year. With the pending emission legislations and rapidly changing industry, new opportunities and business models are opening up and mid-range tanning units are changing.

Surprise and reward

Bringing new customers though the door can be a timeintensive job. But converting new customers into regulars is relatively easy. It requires nothing more than some good ideas and a friendly manner. It’s like a personal relationship: the more the customer loves your salon the less he or she will look elsewhere. So if the services you offer are the right ones, and the customers feel they are gaining benefit, then the summer need hold no worries for you.

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Grip on cellulite

Some cosmetics should be constantly reviewed because of their complex nature and because of the high amount of people that use them. Cellulite belongs to this group. It is an intricate beauty problem, which requires a combination of solutions.